Advertising
Advertising is all about promoting the image and interests of a company. It also seeks to increase the sales of the company's products. Advertising is ‘communicating by other means'.
Advertising engages a variety of media to promote a product, message, idea or service. Advertising media can range from magazines, posters, neon and fluorescent signboards, billboards, commercials on TV, Internet, laser shows to inflated aerial objects.
Every company has to advertise in some form or the other. In a crowded and highly competitive world every commercial or trading establishment has to fight to attract even a moment of the buyer's attention. An advertising campaign has to be carefully thought out, researched, designed and executed using the most effective means possible.
Eligibilty:
The eligibility criterion to get into the advertising industry is fairly fluid. To get into the creative side of the business one should have a flair for writing or an artistic gift.
There are certificate courses that only require a basic Higher Secondary Examination and Plus two.
There are also specialised courses in advertising/mass communication at the diploma level and postgraduate level for which the basic qualification is graduation
Several institutions offer advertising as part of the mass communication degrees.
In the market research, client servicing and media planning departments there is a preference for candidates with an MBA degree.
Job Prospects:
Advertising uses a host of skills, talents and services. It is an intensely people centric industry. The industry has plenty of openings and potential for writers, artists, and computer graphics experts. It is also a major hirer of people with sales, marketing, research and financial skills.
